This episode was recorded on 14 September 2019.

- We kicked off the episode by briefly discussing podcasting tools and approaches (our recording set-up is still not ideal and we're looking for ways to improve it)

- We took a short detour in the conversation to discuss the last Apple keynote (and Haider might join the Dark Side/Light Side - depending where you stand - by switching from iPhone to Android because of the iPhone's "disrespectful design")

- Abdulmohsen shares his new (newest/latest/final/final final/really final this time) branding of his physical product (the table previously known as Tré)

- Haider shares his thoughts on there not being a "one best option" (there are usually many, equality great options)

- Abdulmohsen shares his thoughts on being Branding-focus vs Product-focus

- Haider will be launching two campaigns: The 100-Day Challenge and the "You Have 7 Minutes" Challenge

- Haider explains how small habits bundled together can help you feel more accomplished and have an abundance of time (when you may have previously felt that you don't have time)

- We discuss the importance of social proof

- Haider shares his setup for his email course, as well as problems he's encountering (with deliverability, plus a feature request for ConvertKit)

- Abdulmohsen has published his short guide on filtering ideas! 🎉

- Haider shares some thoughts from a book he recently read: Mini-Habits for Weight Loss (on not feeling deprived and focusing on eating real food)

Listen in to our conversation to find out more!