12 to 1 with Adrian Abraham
12 to 1 with Adrian Abraham
MONEY FM 89.3
Why Calli is shaking up the Ice Cream market in Singapore
12 minutes Posted Jun 25, 2021 at 4:00 am.
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SAY GOODBYE TO CHEAT DAYS & SAY HELLO TO CALLI

Calli is a low calorie Ice Cream brand based in Singapore with less than 400 calories per pint.

It's available in over 70 stores islandwide including all Cold Storage outlets and selected Fairprice Finest and Fairprice Xtra stores as well as online.

Adrian Abraham speaks to Dzarrin Alidin, Co-founder, Calli about the R&D process, pricing strategies and why sales have been through the roof during the Covid-19 pandemic. 

 

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