Cross Palalas from Niagara, Ontario, Canada is the VP for Secret Sauce media and has taken 500 of some of the world's leading brands and influencers to the next level. He also works for the agency founded by none other than Mr Beast.
Who is Mr Beast and why does his name sound familiar? Mr Beast is one of the largest YouTube gaming influencers in the world. And little did I know at the time of recording the interview with Cross, the following week Mr Beast Burgers was launched in the US with 300 sites in one week, something McDonald's took nearly 15 years to achieve. This was possible through the use of delivery apps and cloud kitchens.
More Info on Mr Beast Burgers: https://www.restaurantbusinessonline.com/financing/breaking-down-mrbeast-burgers-first-1-million-burgers
Find out more about Cross here: https://www.instagram.com/crosspalalas/
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