10UX 聽UX
10UX 聽UX
Hanna Wu & Luke Lo
#4.3 香港User Research的發展前景如何?認清Quantitative Research和Qulitative Research的分別! ft. Ada Yuen, Founder@CoolGranite Ltd
11 minutes Posted Jan 28, 2021 at 10:14 pm.
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主持:Hanna Wu & Luke Lo  

嘉賓:Ada Yuen, Founder@CoolGranite Ltd

香港市場整體對User Research的需求不大,人才自然少,導致發展速度慢。即使公司聯想到做Research,多數亦停留在Focus Group和Survey Research的層面。 

 Research主要分為Quantitative Research和Qualitative Research。前者會得到數據,了解What Happened;後者會得到原因,知道Why Happened。

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