In this episode we get a real-time update from Jason – he’s in the middle of managing a 5 day challenge for e-commerce sellers. Anyone wanting to develop their Amazon business with a customer challenge, or thinking of running a live event, whether to sell products or training, should have plenty to learn from Jason’s experiences this week. He’s got 400 participants – in this episode we’ll find out how it’s going, what behind the scenes lessons he’s learned, and even mistakes he’s made (and how he’s recovering from them).
What you’ll learn

* What an online challenge is – and why consider managing one.
* Considerations for how long to run a challenge – the duration question.
* The goals and priorities of online challenges
* The psychology behind challenges
* How the Penny Gap applies to challenges
* How Clickfunnels can be used for online Challenges

Resources for Amazon SEO
Keyword Research/Keyword Ranking

* Taki Moore
* Book recommendation: $100M
* Pedro Adao is the expert on challenges