Amazon sellers often experience frustration with not knowing where their money is going and not having a way to analyze and identify the best products to sell. Using ecommerce profit analytics programs, such as Sellerboard or Eva, can help sellers identify profitable products, track their sales and profits, and manage their inventory and advertising. Reviewing the data regularly and double down on out of stock, high profit items is crucial to maximize profits. It's also important to calculate "AROI" (Annualized Return on investment) which is more accurate than just ROI. Additionally, it's recommended to reallocate capital from mediocre/loss making products to profitable items and explore options such as creating variations or bundles of successful products.
Why This matters
Amazon Seller Frustrations

Working hard but not much money left at end of month/quarter/year
Don’t know where your money goes
Don’t know if you should reorder products, what to buy. How much

What we Want from our Products

[Revenue?]
Return on Investment (more on this shortly)
Cashflow
Profit
replenishable/repeatable

Missing out on what’s working

Having no profit analytics system so you don’t know what’s working
Not having a way to analyse and “surface” the best products
Shiny object/creativity syndrome Not acting on the insights you get 


Who this is for 
 -Resellers using RA, OA, or wholesale sourcing 

- own brand sellers  (Private Label/custom products) 

- Shopify or DTC store owners
Using Amazon Profit Analytics is like panning for gold  - or Shopify analytics or apps - 
 eCommerce and Amazon is the new Gold Rush. Don’t throw the gold out with the gravel!
What Amazon profit seekers can learn from gold panning:

Once you’ve got the gold (keep the profits!)....

Keep what you have!
Go back to the same source!




How to get more out of what’s working
Phase A. Finding profitable products


[as before] Get an ecommerce profit analytics programme or use what works


Amazon-specific 
Sellerboard is common. 

Eva is probably better value. 

 - EVA



Accurate Sales & Profit Analytics - like Sellerboard
Custom Reporting At Product, Store & Daily Sales Level
Advertising Analytics & Rule-Based Settings




Dynamic Pricing & Promotion Management


Inventory Management & Replenishment Forecasting

Very affordable. 
Shopify  - in left hand menu
Analytics>Reports

Categories: Finances

Gross profit report 


Input accurate COGS and other costs


Having a system with no data is a waste of time

Having a system with inaccurate data is positively dangerous

You believe it - lose money
You don’t believe it - so you don’t follow the insights - also lose money!




Review the data - regularly!



Annually is too late
Quarterly minimum 
Monthly is best




Note frequently Out of stocks


Find highest margin products


Look at stock turn





Don’t worry about ROI - calculate “AROI” (Annualized Return on investment] (listen to/watch future episode)



Phase B- implementation