“Private Label” has been a buzzword in e-commerce for several years. But what does it mean for Amazon sellers in 2022?  Well, private label product development is a key part of the picture.


 


So, how do we beat the competition? And stay ahead of them too? On Amazon, one question stands out. How do we make our products different from the competition? Simply this: the key is never to compete only on price.  Get this wrong and at most, you’ll make empty sales. Sadly, that usually means no profits and probably a loss.


 


Get this right and you have a chance to make sustainable profits. Amazon private label product development is the key to success. Without a differentiated product, marketing has no chance. With one, it has a flying start. Then marketing's job is to explain those differences clearly.


 


In this 2nd of 3 episodes on this topic, we dive further into Michael’s principles for product development.



 

What you’ll learn about private label product development



What your “P & P” is and why it’s critical to differentiating your product






Why talking to people matters so much. And why you DON’T talk about products initially


 



Jason’s “12 Days of Christmas” campaign. How it gave them big insights into their customers’ buying patterns


 



What “search intent” is and why it matters so much


 



Why keyword research alone never creates differentiated products


 



Why sourcing needs to be part of market selection


 



Why local sourcing can be a super-smart sourcing strategy


Related pages
12 Principles of Product Development Part 1

12 Principles of Product Development Part 3
Resources Mentioned

* www.Ruralhandmade.com  – run by Konark Ogra 
* www.Futurestatemedia.com – by Ashley Pearce
* 10K Collective Mastermind – run by Michael
* Avenue7media – Amazon Agency  run by Jason Boyce

E-commerce and Business Books Mentioned

* Ash Maurya: Running Lean (includes a chapter on the “Problem interview”) – (UK Amazon link)
* Richard Koch: The Star Principle – (UK Amazon Link)
...