“Private Label” has been a buzzword in e-commerce for several years. But what does it mean for Amazon sellers in 2022?  Well, private label product development is a key part of the picture.


 


So, how do we beat the competition? And stay ahead of them too? On Amazon, one question stands out. How do we make our products different from the competition? Simply this: the key is never to compete only on price.  Get this wrong and at most, you’ll make empty sales. Sadly, that usually means no profits and probably a loss.


 


Get this right and you have a chance to make sustainable profits. Amazon private label product development is the key to success. Without a differentiated product, marketing has no chance. With one, it has a flying start. Then marketing's job is to explain those differences clearly.


In this 1st of 3 episodes on this topic, we dive further into Michael’s principles for product development.
What you’ll learn

* What modern Amazon sellers mean by “private label”
* Why “different is better than better” (Rick Cesari)
* What you must do…or loss money
* Why you must skate where the puck is going
* Why getting into a trend early is easier than going into an established market
* Why you must pick a fight you can win on Amazon!

Related pages

* 12 Principles of Product Development Part 2
* 12 Principles of Product Development Part 3

Resources Mentioned

* Pixiefaire – Jason and Cinnamon’s dolls clothes patterns marketplace 
* 10K Collective Mastermind – run by Michael

E-commerce and Business Books Mentioned

* Jason Miles: Instagram Power  – (UK Amazon Link)
* Rick Cesari and Jason Boyce: The Amazon Jungle – (UK Amazon Link)
* Dan Olsen: The Lean Product Playbook –