10K Collective e-Commerce Podcast
10K Collective e-Commerce Podcast
Michael Veazey
Amazon Challenger Brands with Patrick O'Connell of Branded.com
36 minutes Posted May 30, 2022 at 7:00 am.
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36:01
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Patrick O'Connell is the Chief Strategy Officer at BRANDED.

BRANDED is building the next-generation consumer products company that transforms online businesses into massive global brands. Since the founding in late 2020, they've built a portfolio of over 30 amazing brands and have quickly become a Top 20 Seller on Amazon.

Fueled by proprietary tech and the international operational expertise of leaders from Lazada, Amazon, Alibaba, P&G, Mars, L'Oréal, SoftBank, and Goldman Sachs - BRANDED is the ideal partner to accelerate your brand's global growth.
What You’ll Learn

* Understanding the evolution of the market : The importance of Moving from Closed to Open Retail System
* The Pros and Cons of the Open Retail System
* How to Scale Using the Open Retail System
* The importance of Challenger Brands and to why serving "super specific customer" is beneficial to your business.
* How to create a create a genuine “challenger” brand that would maximize your potential earnings!
* The Nature of Amazon SEO, how it works and how does it benefit your business

* The value of brand analyzing and how you match up against your competition



Resources

* For more information about Branded find out here!
* Find out more about Alexis Lanternier