

Diane defines networking in two ways: building relationships before you need them, and the transference of trust. When you are trying to network, you should focus on what the other person can gain from making contact with you. It should be a symbiotic relationship, rather than just transactional. Diane encourages students to always research guests that are visiting campus, and to go through a faculty member to make alumni connections. Diane also emphasizes the importance of having an online presence, such as on Facebook and LinkedIn. Students should also purchase the domain for their name and set up a simple one-page website.
Diane Darling is an author and Founder and CEO of Effective Networking, Inc. She founded the company on the premise that everyone can learn to network, they just need to find their own style. Combining interactive training, strategic planning and an exploration of the natural fears of networking, Darling demystifies the process by providing techniques that can be immediately implemented.Darling has appeared on NBC Nightly News, in The Wall Street Journal, San Francisco Chronicle, and The Boston Globe. She is also a monthly columnist for the Boston Business Journal and teaches in the MBA program at Boston University.


