<p>What you sell to customers is beyond product. You are selling a lifestyle, convenience, savings etc</p>

Overcoming self-doubt

It is well known that many SMEs owners go into business ill prepared to compete and often, they have no one to advise them on the next step to take in business. Join Ofunre Iriobe weekly as he diagnoses and prescribes actions business owners need to take to remain competitive. He takes business lessons from the boardroom to the streets. If you are new to business and don’t know where to start from, or you are struggling with your small business, this show is for you.