Anne Candido is the Founder of Go for 2, a Brand "Love" Building consultancy, and a 20+ year veteran of Procter & Gamble. Anne authored a must-read book for everyone from start-ups to Fortune 500 brand marketers, The Super Highway of Relevancy: Getting More People To Choose Your Brand, More Often, Indefinitely. Anne shares her integrated marketing campaign experiences at P&G and why it is critical for customers to fall in love with your brand.