Jeff Tippett is known to many as Mr. Persuasion. In 2019, he will author and publish his second book titled, Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. The founder of Targeted Persuasion, a Raleigh, NC-based public affairs and communications agency, Jeff travels the country sharing is stories of persuasion including a life-saving experience in Haiti where he adopted his youngest daughter.