TikTok was the most downloaded Social Media App in 2019 in the App Store. More than Instagram, Facebook, and Linkedin combined. It has more than 1 billion users. All of which makes this Social Media platform hard to ignore. Regardless of what business you are in, you need to be more familiar with this beast of a social media platform and the trends that are happening in it. Itay and Reza discuss their experiences with the platform in this episode and pint out possible ways you can approach it too.