What is content? Why content is king? Internet is a hungry monster that craves nothing other than content! Your odds of being heard or getting exposure to more customers and/or make more connections is through creating and distributing content on the internet. In this episode we dive into why content matters and how to go about creating more of it for you and your business. Both Itay and Reza started this very podcast as a mean to connect with the business community and it's a prime example of how content could reach a broader audience and expand on one's network.