Most people think marketing is all about advertising and the ability for the brand to get exposure. Over the last decade we've seen how far off that explanation is from truth. In this episode we are joined by Allison J. Bran, the CEO and Agency Director of REX Marketing and Design, to discuss why marketing is all about listening and understanding your audience. Allison has 21 years of experience in marketing and her agency, REX, has won 18 international awards in the last 3 years. She talks about the importance of Brand strategy and why an entrepreneur should create a brand compass before they spend any time or money on tactics, something she is passionate to teach on her Small Business Marketing Gap course.