100% Hockey
100% Hockey
100% Hockey
S2 Ep36: Seller’s Market — Brian Lawton on the Deadline Economics & The NHL’s Business Boom
1 hour 15 minutes Posted Mar 9, 2026 at 6:31 pm.
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Show notes

Former NHL player, agent, and general manager Brian Lawton joins John Shannon and Daren Millard on 100% Hockey to break down the NHL trade deadline from a business perspective.

Lawton analyzes a deadline market that strongly favored sellers and explains why disciplined teams like the Carolina Hurricanes were able to maximize their leverage. He also discusses why some organizations — including the Toronto Maple Leafs — may have missed opportunities in a market that rewarded patience.

The conversation also explores the broader business landscape of the NHL, including:

  • The increasing value of NHL franchises
  • Why the salary cap could reach $125 million in the coming years
  • The evolving economics behind trade deadline decisions
  • Potential expansion markets, including the possibility of a future team in Texas
  • How front offices balance competitiveness with long-term asset management