Eric Alper is one of the most popular and notable publicists in North America. He has an incredible encyclopedic knowledge of music and has one of the top-rated SiriusXM shows. Eric tells us the story of a young man raised in the music working at his grandfather’s rock n roll club. After seeing the movie American Hot Wax he wanted to be in the music business. Unlike most young people, he didn’t want to be a musician, he wanted to start a record label and eventually fell into the publicity game. As he explains, you are dealing with some of the most interesting personalities in the world. He tells of working with greats like Ringo Starr, Jerry Lee Lewis, Carole King and Kris Kristofferson.

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