In this discussion, Dija shares her insights on the history of beauty standards and how they've impacted our culture. From unrealistic beauty ideals to dispelling popular skincare myths, we cover all the bases in this revealing interview.

Dija Ayodele is a fully qualified and insured Aesthetician and the founder of West Room Aesthetics, a skincare destination for women of colour. She is also the founder of the award-winning Black Skin Directory, which connects people of colour to skincare brands and experts.

Tune in to hear Dija discuss:

✅ Leaving a stable career in finance and transitioning into the beauty industry

✅ Her entrepreneurial journey, setting up The Black Skin Directory & West Room Aesthetics

✅ Her motivation behind writing her book Black Skin: The Definitive Skincare Guide

✅ Where modern beauty standards come from

✅ Whether beauty can be defined

✅ Dispelling popular skincare myths

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