Lee Birdsong is the director of digital media for Southern Company, one of America’s largest energy companies serving more than 4.5 million customers. In this role, she oversees digital communications including Web, social media and digital advertising. She also leads Southern Company’s PGA Tour sponsorship efforts and manages a 20-member communications team.

Episode 2: Gaining Access to Senior Execs through Golf with Connie Charles

100 Women in Golf is a show that reveals the habits and inner battles between big name women who have influenced the game of golf and those who have benefitted from the game in their business. 

Our mission is to give praise to and learn from the women who have shaped the game and the business world for all of the rising stars to come. 

We know that everyone is unique and they have defined their own path to success. I’ve become obsessed with understanding how golf plays a role in the success of business men and women, but more specifically women. I want to reveal the  replicable things that successful women do on the golf course and to find the patterns, not so you can copy it exactly but so you can absorb it into what you do every day. to make your own success and one day be part of the 100 Women in Golf.