The role of strategy in pre-market-fit startups can sometimes be unclear. How would we focus or double down on a path when we have so much uncertainty and risk? We would likely pivot many times before finding what we need to double down on, and doing a deep strategic exercise is a waste of time. 

But when we neglect strategy, the consequences can be worse. Not having clarity on what we are trying to achieve and testing random things has crashed many startups.

Luckily, there is a middle ground. In this episode, I spoke with David Pereira, an experienced product leader and strategist, who told us (with very detailed examples!) how to create strategies that help startups find Product-Market Fit and connect them to an iterative execution that drives success.

In this episode, we talked about:

• Where to start when defining strategies in the seed-stage startup context

• How to find the right problems in a new or unknown market

• How to align on the expected result

• How a strategy for a seed-stage startup can look like

• How to connect strategy with the fast-paced execution of a startup

And much more!

You can find David on LinkedIn, and read his material on dpereira.substack.com

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)