Steering a startup generally means being short on one’s own historical data, even without a pandemic. So how does an intrepid founder navigate the unknown? By relying on the tenacity that led her to start a company in the first place. Allison Moss, founder and CEO of type:A Brands talks about sudden channel shifts, risk-taking, financial silver linings and when she pulls back. 
type:A Brands: https://typeadeodorant.com/
 
Recorded on 12.04.20

Full transcript and shownotes at https://www.100ceoproject.com/

Hosted by: Andrea Spirov, Laurie Pillow
Writing and research: Andrea Spirov, Laurie Pillow
Edited by: Laurie Pillow
Produced by: Andrea Spirov, Laurie Pillow

#12 :: Well-being For Employees and Families During a Pandemic, with Lindsay Johnson - FitPros

100 CEOs. 100 conversations. And one year that changed everything: 2020. Join us on an exploration of what it really means to lead through change. Because in business we prepare for the worst, not the unthinkable. Each episode presents candid thoughts, successes that moved the needle, powerful insights and stories that touch the heart.
Each CEO has a distinct take on the year - from those who’ve overcome near-game-ending challenges to those who brought their humanity to the job and changed the role of corporate leadership forever. 