The Mitzvah Campaign of TefillinIn 1967, prior to the Six-Day War, the Rebbe launched the now famous Tefillin Campaign, which encourages all Jewish men to perform the mitzvah of tefillin. Discover why this mitzvah was chosen at the time, and why it’s so relevant today.***The Lubavitcher Rebbe initiated a now famous mitzvah campaign to awaken and vitalize the Jewish soul. Learn what’s special about these ten mitzvahs that have the extraordinary ability to ignite the Jewish spark within and transform the world at large.