In this episode, Sonja unravels the world of metrics like ad relevance and cost per click that play a crucial role in assessing your Facebook ad campaign's success. She also underlines the importance of not merely guessing, but setting up proper conversion tracking. Moreover, Sonja will guide you on setting up your Facebook Pixel for more accurate tracking. We also stress the significance of consistently growing your audience and tailoring ads that generate leads and heighten your brand awareness. So plug in, it’s time to discover if your Facebook ads are an actual investment or major expense for your business.