Guest: Jason Reis, Director Global Ecommerce, AT Cross CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Jason shares his experience setting up a personalized e-mail experience for customers, going beyond the &#8220;spray and pray&#8221; approach to e-mail marketing that many retail/Ecom brands continue on with, despite the proven advantages of personalization. Transcript: [

] Andrew: Hello Ecommerce fans, and welcome to&#160;10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce [&#8230;]

S01 E07 - Ecommerce Director Catherine Neal Discusses Data Strategy

Ecommerce professionals share tips and tactics that they've personally seen work to increase digital revenue, website conversion, customer loyalty, etc. 10-Minute Ecom is the most valuable podcast in the world for Ecom professionals!