On the eve of the biggest and most expensive festival in the UK Country music calendar, why have the genre's promoters suddenly gone 'on-sale' crazy?
There's been a deluge of concert announcements and ticket on-sales in the week leading up to this year's C2C festival and that continues in the week after too.

James speculates why this is and argues that some tough choices may be having to be made in ranches, homesteads and corals around the UK this week as surely people can't afford to go to everything?