In this episode, I share how you can engineer the "sunk cost fallacy" into your process to make your clients more loyal to you.
 
The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: <a href='https://www.finmo.ca/ilmb'>www.finmo.ca/ilmb</a>
 
If you have any questions you want me to answer, send me an email at <a href='mailto:scott@ilovemortgagebrokering.com'>scott@ilovemortgagebrokering.com</a>
 
I Love Mortgage Brokering: <a href='http://www.ilovemortgagebrokering.com'>www.ilovemortgagebrokering.com</a>
 
Find out more about the 10 Loans A Month Academy: <a href='http://www.10loansamonth.com'>www.10loansamonth.com</a>
 
Find out more about ILMB Mortgage Pros: <a href='http://www.get10funded.com'>www.get10funded.com</a>
 
Find out more about the $25 Million Dollar Blueprint: <a href='http://www.get25million.com'>www.get25million.com</a>

46: Dunning-Kruger Effect - Why Brokers Get Stuck at the Same Volume Year After Year

The 10 Loans a Month podcast is where Mortgage Brokers become business owners. If you want to scale your business to 10+ loans a month then this is the show for you.