No one cares about you as much as you do. (Well, maybe your mother, but that's beside the point.) This assertion rings especially true in sales and marketing. To go from $1M to $10M you'll need to realize that prospects don't care about your product; they care whether or not you can help them solve their problem. <a href= "https://www.linkedin.com/in/aurelienmottier/?originalSubdomain=uk"> Ray Mottier</a>, CEO and co-founder of <a href= "https://www.operatix.net/">Operatix</a>, delves into this idea while revealing his top four ways of increasing pipeline and accelerating sales. In this episode, we cover account-based marketing techniques, marketing automation, and more.

1 to 10: How B2B Tech Companies Scale from $1M to $10M is a podcast dedicated to sharing the stories of B2B tech companies that have scaled, or are currently scaling, from $1M to $10M and beyond. 

Listen in as Eric Sharp, the CEO of ProtoFuse, interviews leaders of B2B Technology companies about the strategies and tactics they used, or are currently using, to grow from small to mid-size, catapulting their companies to the next level. Whether you want to learn more about building a world-class team, or you're looking for creative and effective sales and marketing techniques, this show is for you.

Each episode features topics like: digital marketing, content marketing, marketing automation, lead generation, SEO, predictive analytics, multi-touch attribution, ABM (account-based marketing), business development, sales and marketing alignment, sales process, conversion optimization, strategic partnerships, channel sales, networking, thought leadership, brand building, and more.