Conversion optimization is the new SEO.

It's a hot topic right now.

Why? Because it's crucial. You're spending tons of money on driving customers to your site. But what good is that if they don't convert?

Joel Klettke is a conversion expert. He's a conversion copywriter to B2B and SaaS companies. He's also the founder of Case Study Buddy, a done for you case study service that helps companies capture, share, and cash in on customer success stories.

Joel recently came on the 1 to 10 podcast to talk about creating copy that converts

Here's what he had to say.