1-Minute Marketing from Zoho Campaigns covers interesting and insightful marketing concepts in about a minute's time, making knowledge-sharing accessible and easy.  Kate Barrett, Founder and Director of eFocus Marketing, shares the secret to create personalized, non-click-bait email content for engaging subscribers.Kate has been providing specialized email marketing training and consultancy. With 12 years of dedicated experience in email marketing, she's worked with several top brands like Nissan, Marks & Spencer, Adidas, M&M Direct, and more, increasing their results. Kate is also a three-time elected member of the DMA Email Council. To watch all our 1-minute videos, please visit - https://zoho.to/one-min-mktg